Fine for casino advertising on Instagram

Casino Advertising Risks on Instagram: Legal Case Review and New Rules for Influencers
In August 2025, the media was shaken by the news: popular Instagram blogger @рaрaelіk received a UAH 4.8 million fine from Play City for promoting online casinos via Stories and actively motivating followers to participate in gambling.
This situation marked a new precedent that highlights the shift in regulatory scrutiny over advertising content on social networks, especially in the gambling sector.

How the new rules affect influencers
Tougher requirements from the regulator now apply not just to direct ad integrations but also to content that covertly encourages users to participate in gambling. Key attention is given to:

• Lack of information on restrictions (21+) and gambling risks.
• The use of language and narratives that create an illusion of easy profit.
• Subtle but recurrent sharing of links, mentions, and motivational messages.

Expertise and recommendations: what brands and opinion leaders need to know
The @рaрaelіk case serves as a warning to all content creators and partners about the urgent need for an additional legal audit of advertising activities.
Our team assists bloggers, advertisers, SMM agencies, and businesses with:

• analysis of advertising integrations;
• implementation of protection mechanisms according to current law;
• training in safe advertising practices.
  Ignoring these standards may result in major financial losses and present serious reputational risks.

Benefits of individual approach and support
Proper legal expertise and guidance at every stage of advertising campaigns help avoid subtle mistakes that could cost millions.
Working with professionals is not just a formal check, but a comprehensive guarantee of stability and marketing transparency in the gambling advertising sector.
Need a consultation or a policy audit?
Contact us — business protection starts with qualified expertise.

Author: Ihor Yasko, Managing Partner, WINNER Legal Company, PhD in Law.